COMPANY
Haralee.com, Cool Garments for Hot Women, is a Portland, Oregon
based company that designs, manufactures, and markets moisture wicking
sleepwear for women. Functional, beautiful, sexy sleepwear in pastels and
vibrant colors made of silk weight high performance fabric. Ideal for the
woman experiencing night sweats due to menopause, breast cancer,
medications or high internal thermostat. Perfect for the woman who just wants to be cool.
MISSION
Haralee.com is devoted to keeping Hot Women Cool. We are a
company with a lot of heart, a lot of soul, and a little bit too much sweat.
We strive to be the best moisture wicking Sleepwear Company, offering
choices of colors, styles and prices for every woman. Because we want our
customers to feel good about their purchase on every level, we donate a
percentage of every sale to breast cancer research.
STYLES
Haralee.com sleepwear offers pajama sets, gowns, nighties, pillowcases
and robe, LifeStyle Shirts, Sleepwear or loungewear, the entire line is
designed to keep hot women cool.
Colors: Haralee.com sleepwear is available in pastels and bold vibrant colors.
It is designed for a woman to own more than one garment for every season
or whim.
PRICE POINTS
The Haralee.com line retails from $25.00 to $60.00.
SIZES
Small to Extra Extra Large
DISTRIBUTION
On line at www.haralee.com and only at the very coolest boutiques across
the United States and Canada.
FOUNDED
August 2004. Launched with a fashion show on Portland Oregon local
ABC TV show, AM NorthWest, followed by a booth at the Susan G
Komen Race for the Cure Health Fair.
HOW IT WORKS
Haralee.com sleepwear is designed for the woman who has night
sweats. The wicking fabric transports the sweat from the body to the fabric
where it quickly evaporates. This means the woman gets a good night
sleep staying dry and comfortable.
BENEFITS & USES
Menopausal Women
Post menopausal Women
Peri-menopausal Women
Post Partum Women
Women undergoing chemotherapy
Women with high internal thermostat
Women who like to travel light
Women who live in hot humid locals
Women being treated with breast cancer hormonal drug therapy
Women on medications where night sweats is a common side effect
Women who want attractive, performance sleepwear
Haralee Weintraub has spent the last 25 years working for Fortune 500 and 100
companies in sales, marketing, training and management. In 2002, with her invasive
breast cancer diagnosis, she looked closely at her career path.
Haralee was familiar with wicking clothing from the gym, the tennis courts, the slopes
and the trails. She could not find the same performance clothing found for outdoor
clothing for sleepwear. The same sweat equation whether from physical exercise or night sweats was the same; Sweat = Hot = Cold = Miserable.
With an old sewing machine and bike short fabric she made her first prototype
nightgown. It was ugly and heavy but it worked. She found more sleep friendly fabric
and made another sample and brought it to her breast cancer support group. They went
wild with enthusiasm. Two years after her initiation into the world of breast cancer,
she started Haralee.Com with her goal to make cool garments for hot women.
As CEO, Haralee is involved in every aspect of the company,
designing the styles, picking fabric colors, as well as the promoting and marketing of the
line. She is devoted to help eradicated breast cancer and donates a portion of every sale to
breast cancer research.
Haralee is a spokeswoman for the Susan G Komen Foundation of Oregon and Southwest
Washington. She is an executive board member of the Clara Jean Foundation. She is also a blogger for Pink Magazine.
Kakie Weintraub, Vice President. Kakie brings 87 years of living and adds a different,
fresh perspective to the company. Haralee asked her Mother to join the company to help
her Mother fill a void left by her Dad’s passing. Her responsibilities include marketing and sales.
Shelby Schefstrom, Operations Manager. Shelby brings 26 years of experience working
in the beauty and fashion industry. Shelby’s “Can Do” attitude keeps the company on an even plane.
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